Facebook Introduces ‘Facebook Lite’ App For Emerging Markets

BY YASMEEN ABUTALEB
SAN FRANCISCO (Reuters) – Facebook Inc rolled out a new Android app for its social media service on Thursday that uses less data and runs faster in regions with spotty connections.
The app, called Facebook Lite, is available in countries across Asia and will soon make its way to parts of Latin America, Africa and Europe, Vijay Shankar, product manager for Facebook Lite, said in an interview. In many of those countries, people still use 2G networks, which are much slower and have less power than the 4G networks in many developed nations.
“We want to offer people a choice so if there are limitations, they can still get the full Facebook experience,” Shankar said.
The app uses less than one-half of a megabyte of data to limit data usage and rates for those in emerging markets. While it still supports Facebook’s News Feed, status updates, notifications and photos, it does not support videos and advanced location services.

Facebook Lite is part of the world’s largest social media network’s expansion into emerging markets. Earlier this year, Chief Executive Mark Zuckerberg announcedInternet.org, a platform developed with six technology partners to connect 4.5 billion people with no current access to the Internet.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s